A new French study reported in Psychology of Music found that women are much more likely to agree to a date when romantic music is playing in the background.
French researchers studied 87 women. The women were asked to wait in a waiting room — some listening to a love song, others listening to a neutral song. They were then asked to rate two different food products by a man rated extremely average-looking by another group of women.
The researchers chose ‘Je l’aime à mourir’, a very well-known love song by French songwriter Francis Cabrel which, loosely translated means, “I loved her to death,” You can see Francis working his magic at http://www.lyricstraining.com/game258.htm For similar American mushiness, I’d recommend Marc Cohn’s “True Companion.”
What did they find?
The romantic love song in the waiting room almost doubled average Antoine’s chances of getting a woman’s phone number — 52% of participants agreed to a date while under the influence of Francis Cabrel, while only 28% of women listening to the neutral song offered their digits.
How can music affect dating so dramatically?
There are a variety of theories floating around about that one. It’s possible that the romantic music acts as sort of a prime for romantic feelings — after all, we’ve all been conditioned with thousands of romantic movies with music to match. It’s also possible that the music induces an emotion that makes us more open to romantic possibilities. And, the researchers had already learned that playing romantic music in a flower shop entices men to spend more money. That’s right, women aren’t the only ones turning to romantic mush when we hear the first strains of At Last.