Over 40

The phrase Life begins at 40 was coined by American psychologist Walter Pitkin in his 1932 book where he confidently stated ‘Life begins at forty. This is the revolutionary outcome of our New Era. Today it is a half truth. Tomorrow it will be an axiom’. It goes without saying; he was definitely onto something not only in the terms of how we generally now view or lifecycles, but also how our dating habits have and are still changing.

Dating over 40 is not only considered a norm in society but is also arguably the best time to date! Most of us have played the dating game and this should not be taken as a disadvantage but the very opposite – We know what we want and we won’t settle for anything less. Saying this our potential dating partners are in exactly the same boat and therefore there is already a line of trust, openness and honesty that suggests we won’t be wasting time in the wrong relationships. We have that advantage – so why not use it!